NPD’s Statistics About Apple are BS

I keep seeing tech articles talking about NPD’s recent numbers saying Apple has 91% of the market for $1,000+ computers. And people are saying wow, they’re so dominant.

Well they’re are all ignoring the fact that the report only covers computers sold in RETAIL STORES. The largest PC sellers like Dell and HP primarily sell online and Apple’s main sales channel is retail, so that stat is not surprising. With enough spin, any statistic can look favorable. Also note retail stores like Best Buy that actually sell PC’s usually sell the cheapo ones. I’d like to see Apple’s share of ALL $1,000+ computer sales – it’s probably more like 5%.

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