The results of this study is complete bullshit. It concludes that people generally like commercials and that commercial breaks help people enjoy TV shows more. Because you get annoyed by the interruption and are so much happier when the show comes back on. WOW. What a load of crap! I honestly laughed when I read this. I thought I was reading something from The Onion!
No one likes commercials, you don’t need to conduct a study to determine this! It’s common knowledge. There’s a reason DVR’s and Tivo’s are so popular. I absolutely abhor commercials and think they are a waste of my time. There are few things, if any, that I hate more than wasting time. I haven’t watched any of my favorite shows on my actual TV for a very long time. In fact, the only time I even watch TV these days are for sports.