Voice over Internet Protocol (VoIP) is about to take off. This is one of the first times I had a business prediction that was right on the mark. Three years ago, few people knew what VoIP was. Those Kazaa guys were working on something called Skype and no one really took it seriously. At the time, I thought to myself – man, VoIP is going to be big – it’s going to be disruptive and it’s going to seriously threaten traditional land line telecommunications. For my business planning class a year and a half ago, my idea was to create VoIP phone equipment and strategically partner with services like Skype. The idea was not received well because VoIP was just considered too new. Instead we did our project on mass customization of women’s handbags which turned out well (won an award and some money). Mass customization of retail products is an emerging trend too but I digress.