Digg Looking for Buyers

So TechCrunch recently reported that Digg is looking to be acquired. Note that this is not official and is an unconfirmed report. Among the parties bidding on Digg are Microsoft and Google. I think it’s about time and if Digg doesn’t sell soon, it’s going to have to lower its expectations more and more. Honestly, apart from their “algorithm” which can easily be reproduced or emulated, there’s nothing special about Digg other than its large user base. That in itself is not a unique advantage. Yahoo just released a similar site called Buzz and I think Yahoo can find ways to leverage its massive user base and channel traffic through Buzz.

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