Gap Reverts Back to Old Logo

So not too long ago, Gap unveiled its new logo and brand identity, only to recently just switch back in response to overwhelmingly negative public response.

Gap Logo Before and After
Gap Logo Before and After

Personally I think the new logo is horrible and like the old logo much better. They switched to plain Helvetica font and a little blue gradient box in the top right. Their reasoning was that this logo change reflected a more modern, updated brand image. Apparently no one likes it though, and the logo got a real bashing online, particularly in the design community.

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