I Wish I Had $20,000
I wish I had $20,000. Then I could have a good size marketing budget to really jump start my business. But instead I have to slowly bootstrap my way through. Considering this is my first time starting my own official business (not some side project) I’m relatively risk averse. That’s why I don’t want to borrow large amounts of money if there’s a chance I’m not able to pay it back. If I had $20,000 right now I’d spend a quarter of that on promotional activities and the rest to buy up some promising small web hosts out there. There are so many tiny web host owners that for one reason or another cannot continue running the business (not because the business is doing badly). I see these small hosts with good growth opportunities but I have no cash to pony up to acquire them.
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DIGRESSION: If you know what web hosting is or have used the service before you may know that companies like 1and1, GoDaddy, and many others offer huge accounts for peanuts. Just try using up all those resources. Try using up all the disk space or bandwidth. I absolutely guarantee you before you even get to that point, your account will be suspended. Guarantee. I’ll put money on it. What will they say? “It violates our Terms of Service and Acceptable Use Policy” “Your website is overloading the server, please upgrade.” But you say: What? But I thought I paid for it? Well, sorry it’s in their terms. For example, 1and1 has this plan for $4.99 a month. Uhm, which average joe uses 10 gigs of space. The vast majority of websites use less than 20 megabytes (1 gig is 1,000 megabytes). Wow but they also give 1,000 email accounts. Really, 1,000 you say? Should a Fortune 500 company put their corporate email deployment on a couple of these 1and1 $4.99/month plans? Think of the money they could save! The bottom line is these companies sell what they actually don’t provide, and they keep lowering prices creating unrealistic consumer expectations.
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Some people like to say don’t work for money. Don’t obsess about it. Sorry but the people who say that are the people who HAVE it. You have money, so there’s a lot less to worry about in life. I’m not saying I obsess about money. Here’s my point: 2 people, ALL things being equal, one has $1,000 and the other has $100,000. Who has the advantage here? It really does takes money to make money I’ll tell you that.
Well the website for my business is public now. Everything’s about 95% set to go, I’ll be able to start accepting orders in a little over a week. I’m not mentioning the name or linking it from here because it will get spidered by search engines and I don’t really want to link my personal site to my business in any way. There’s a link in my AIM profile. Check it out if I’m online. If you really want to know you can always email me.
Ciao.










2 Comments
Hi Philip,
Glad to see that you are getting your hosting business started. There are lots of dead bodies along the path - maybe you can call/email a few of them to see what were their critical hurdles - how they failed/learn from their mistakes - of course, ask in a polite way. Enterepreneurs have a way of opening up to their peers.
Something you might want to learn more about - SEO - search engine optimization [like PC info-security] are fields that are ever changing and require the practioner to be on their toes. A resource you might want to check out. http://www.seoresearchlabs.com/
Lots of SEO hired guns out there make some serious $$$ consulting on a hourly basis.
After all, even if you get a website up and running, what is the point if you cannot be on the 1st or 2nd page after someone Googles your keyword search term?
Keep in touch.
Philip
P.S. - there are a number of ways that I can think of for you to earn the $20 K, without having to sell an internal organ on the black market, etc. Web design, eLance work, etc.
Hi Philip, thanks for the tips and the link. SEO is something I’ve definitely been looking into and in fact something I offer because it’s something very hard to commoditize because as you mentioned, it requires continuous monitoring and development. In the past few months, I’ve been reading a ton of material on SEO and implementing them directly into my business website. I hope to eventually use it as a showcase for the services I provide.